Distraction Resistance and the use of Complex UI

Distraction Resistance and the use of Complex UI

Distraction Resistance and the use of Complex UI

StreamLine is a popular mobile banking app that enables users to manage their accounts, track expenses, and make transactions. The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.

StreamLine is a popular mobile banking app that enables users to manage their accounts, track expenses, and make transactions. The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.

3D Render

Roles & Responsibilities

Roles & Responsibilities

Roles & Responsibilities

UX Research

UX Design

Quantitative Analysis

Team

Team

Team

1 supervisor and me

1 supervisor and me

Industry

Industry

Industry

E-commerce

E-commerce

Challenge

Challenge

Framing the Problem

Online shopping interfaces consist of multiple pages with a variety of visuals, hyperlinks, text, animation and videos by which we can collectively be classified as a complex user interface.


Despite studies that confirm the adverse effects of distractions on decision making, products on online marketplaces coexist with distractions such as advertisements, animated banners, countdown timers and sponsored content.


Increased complexity can lead to a customer drop off from the purchase. Too many advertisements / banners can backfire and lead to a loss of potential customers.

In a two-part experiment with 110 participants, individuals completed a working memory test and then used a simulated online shopping interface.

Results

Results

Results showed no significant correlation between working memory and online shopping performance.

However, a near-significant relationship emerged between time spent on the shopping task and encoding distraction in older participants.

110

110

110

participants

participants

25%

25%

25%

Increase in user retention

Increase in user retention

84%

84%

84%

Increase in time spent on website

Increase in time spent on website

Process

Process

Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights


Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.


Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.


Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.


Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights


Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.


Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.


Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.


Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”

“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”

Tobias Lütke

Tobias Lütke

CEO, Co-founder | Shopify

CEO, Co-founder | Shopify

Conclusion

Conclusion

The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.

The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.

Unexpected Findings

Older users in the UK may be more skilled with technology than expected.

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© Sharon Jacob 2025

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