Enhancing user engagement at BankBazaar.com
Enhancing user engagement at BankBazaar.com
Enhancing user engagement at BankBazaar.com
BankBazaar.com is a B2C fintech company offering financial products to customers : loans, co-branded credit cards & an online platform offering free credit scores.
Roles & Responsibilities
Roles & Responsibilities
Roles & Responsibilities
User Research
UX Design
Visual Design
User Research
UX Design
Visual Design
User Research
UX Design
Visual Design
Industry
Industry
Industry
FinTech
FinTech
FinTech
Team
Team
Team
Product Team &
Product Content Team
Product Team
Product Content Team
Product Team &
Product Content Team
Challenge
Challenge
Challenge
Although product emails and pop-up modals had been functioning as intended, the team was faced with a gap between actual user behaviour and expected outcomes. This prompted us to address the decline in user satisfaction and engagement. To bridge this gap, our goal was to redesign the emails and pop-up modals, to provide an engaging experience for users, ultimately increasing user retention and satisfaction.
Although product emails and pop-up modals had been functioning as intended, the team was faced with a gap between actual user behaviour and expected outcomes. This prompted us to address the decline in user satisfaction and engagement. To bridge this gap, our goal was to redesign the emails and pop-up modals, to provide an engaging experience for users, ultimately increasing user retention and satisfaction.
Although product emails and pop-up modals had been functioning as intended, the team was faced with a gap between actual user behaviour and expected outcomes. This prompted us to address the decline in user satisfaction and engagement. To bridge this gap, our goal was to redesign the emails and pop-up modals, to provide an engaging experience for users, ultimately increasing user retention and satisfaction.
Results
Results
Results
These insights underscore the effectiveness of multi-channel strategies in driving app engagement and user acquisition.
The email lab's image-based mailers demonstrated improved performance, with CTR, CR and OR showing upto a 200% increase.
Mobile app downloads saw consistent growth, reaching 71,417 total downloads that quarter.
These insights underscore the effectiveness of multi-channel strategies in driving app engagement and user acquisition.
The email lab's image-based mailers demonstrated improved performance, with CTR, CR and OR showing upto a 200% increase.
Mobile app downloads saw consistent growth, reaching 71,417 total downloads that quarter.
These insights underscore the effectiveness of multi-channel strategies in driving app engagement and user acquisition.
The email lab's image-based mailers demonstrated improved performance, with CTR, CR and OR showing upto a 200% increase.
Mobile app downloads saw consistent growth, reaching 71,417 total downloads that quarter.
200%
200%
200%
increase in Click Through Rate, click rate and open rate
increase in Click Through Rate, click rate and open rate
increase in Click Through Rate, click rate and open rate
71,417
71,417
71,417
Total downloads that quarter
Total downloads that quarter
Total downloads that quarter
Process
Process
Process
Research & Analysis: I studied competitor brands and industry trends to gather insights within the FinTech domain. BankBazaar's designs for both emails and pop-ups were consistent with those of major FinTech brands. This prompted us to think outside the box for solutions.
Wireframing & Prototyping: I worked with a content writer to design low-fidelity prototypes to visualise our new designs, presented them to the team and iteratively refined them based on feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted A/B testing to narrow down the designs that performed well. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: Mockups were drawn prioritising visual design principles to optimise eye movement and readability. We also used animated visuals within the emails and pop-up modals. I maintained a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the product.
Research & Analysis: I studied competitor brands and industry trends to gather insights within the FinTech domain. BankBazaar's designs for both emails and pop-ups were consistent with those of major FinTech brands. This prompted us to think outside the box for solutions.
Wireframing & Prototyping: I worked with a content writer to design low-fidelity prototypes to visualise our new designs, presented them to the team and iteratively refined them based on feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted A/B testing to narrow down the designs that performed well. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: Mockups were drawn prioritising visual design principles to optimise eye movement and readability. We also used animated visuals within the emails and pop-up modals. I maintained a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the product.
Research & Analysis: I studied competitor brands and industry trends to gather insights within the FinTech domain. BankBazaar's designs for both emails and pop-ups were consistent with those of major FinTech brands. This prompted us to think outside the box for solutions.
Wireframing & Prototyping: I worked with a content writer to design low-fidelity prototypes to visualise our new designs, presented them to the team and iteratively refined them based on feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted A/B testing to narrow down the designs that performed well. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: Mockups were drawn prioritising visual design principles to optimise eye movement and readability. We also used animated visuals within the emails and pop-up modals. I maintained a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the product.
Conclusion
Conclusion
Conclusion
A/B testing verified that the new designs were performing better than the static visuals.
Design work had a direct positive impact on conversion KRAs
The redesigned pop-up modals led to a significant increase in user engagement and click rates by achieving a 25% increase in click rate within the first month of implementation.
The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
A/B testing verified that the new designs were performing better than the static visuals.
Design work had a direct positive impact on conversion KRAs
The redesigned pop-up modals led to a significant increase in user engagement and click rates by achieving a 25% increase in click rate within the first month of implementation.
The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
A/B testing verified that the new designs were performing better than the static visuals.
Design work had a direct positive impact on conversion KRAs
The redesigned pop-up modals led to a significant increase in user engagement and click rates by achieving a 25% increase in click rate within the first month of implementation.
The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
© Sharon Jacob 2025