Personal Project . 2022-23
Enhancing Mobile Banking App Usability
Context
The overarching goal is to improve customer satisfaction, streamline interactions, increase user engagement, and align the digital experience with HDFC Bank's branding and strategic objectives.
The Problem
HDFC Bank's current UX/UI showed areas for improvement in
navigation,
accessibility,
visual appeal, and
functionality enhancements.
These were discovered from secondary data analysis, industry standards, and competitor benchmarks.
What I did
This project closely resembles HDFC's actualised redesign, validating the design choices made here. Selected ones are highlighted below.
Outcome
Design process.
I followed the double diamond path to understand the problem and then come up with solutions.
Research & Analysis
Content analysis of user reviews on the App Store and Google Play revealed several user pain points which have been outlined in the user journey map below.
Information Architecture
The existing app provided the opportunity to map out the flow across the screens. The app currently has 67 screens which were narrowed to 52 screens as shown above.
Design & Prototype
Wireframes were created to visualise the proposed changes.
That sounds great, but what Problem does the redesign solve?
The Navigation Bar
The sidebar, commonly found in websites, is replaced by the navigation bar to reduce the number of steps the user has to take to reach frequently accessed pages.
Card Displayed
Users of multiple cards will find that the cards are featured along with the account linked to it, making it easier for them to view account statements.
