Marketing Campaign . BankBazaar.com . 2019

Marketing Campaign . BankBazaar.com . 2019

Enhancing User Engagement with Pop-Up Modals at BankBazaar

About the
Company

BankBazaar.com is India's leading fintech company for co-branded credit cards & an online platform offering free credit scores, boasting over 50 million registered users.

Overview

Overview

Overview

At BankBazaar, I took on the challenge of redesigning pop-up modals with the goal of increasing user click rates. This case study delves into the strategies employed, the design process, and the impactful results achieved.

Roles & Responsibilities

Roles & Responsibilities

Roles & Responsibilities

User Research . UI Design . Conversion Rate Optimisation

What problem
does it solve?

  • The existing pop-up modals were underperforming, resulting in low user engagement and click-through rates. The challenge was to redesign these modals to make them more appealing and effective to improve user interaction and conversion rates.

How does it
affect the user?

  • Connected the design and content to real-world elements, such as the Aadhaar card, which is familiar and relevant to the users.

  • Ensured the modal's message was timely and contextually appropriate, enhancing its impact.

Results

  • A/B testing verified that the new designs were performing better than the static visuals.

  • Design work has had a direct positive impact on conversion KRAs

  • The redesigned pop-up modals led to a significant increase in user engagement and click rates - achieved a 25% increase in click rate within the first month of implementation.

Why is the redesign better?

Why is the redesign better?

Visual Movement

Switching from static visuals to subtle animation draws attention.

Keep it trendy

Keeping the copy and visual content relevant to trending news was another way to catch the user's interest.

© Sharon Jacob 2024